Leading with Intention, Empowering with Purpose

I believe the foundation of exceptional customer experiences lies in strong, well-supported teams. I create environments where designers feel confident in their craft, curious about what’s possible, and deeply connected to the impact of their work.

By understanding each individual’s strengths and creating opportunities for growth, I foster a culture of shared learning and confidence. I’m intentional about building cross-functional relationships and processes that bring clarity and momentum—while also leaving room for exploration, iteration, and creative risk-taking.

I focus on crafting spaces where people feel heard, valued, and free to contribute. That means being present, thoughtful, and clear. It means knowing when to guide and when to step back. And it means investing in the systems, rituals, and moments that make meaningful collaboration possible.

What It Looks Like in Practice

Whether I’m scaling a team, aligning design and product strategy, or evolving ways of working, my role is to bring empathy and clarity into complex spaces. I care deeply about delivering outcomes but I care just as much about how teams feel getting there.

  • Building new capabilities to support product and team growth

  • Defining shared values and rituals that strengthen team culture

  • Aligning strategy, design, and delivery to move work forward with purpose

  • Coaching and mentoring with intention, honesty, and care

  • Removing friction so teams can focus on what matters most

This approach allows us to not only design better experiences but to enjoy the process of creating together.