Project Overview
Facilitate the successful launch of a product collection by providing support to sales representatives, highlighting essential new features to consumers, and seamlessly integrating the new product line into the existing brand narrative of industry-leading innovation and superior design. All the while, our focus remains on enhancing the brand's standing, driving growth within a new segment.
CLIENT
Challenge
Address the challenge of a desktop-first web experience that fails to accommodate the rapid year-over-year growth in mobile traffic. Develop a system that ensures consistency, quality, and scalability, all while prioritizing speed and efficiency to support ongoing product expansion.
Role
Led a collaborative effort, bringing together a diverse team of internal and third-party technologists, analysts, and researchers to develop a unified strategy that laid the foundation for a North Star vision. This approach enabled us to formulate an initial strategic point of view, uncovering valuable opportunities and unlocking potential for new consumer growth within Equifax's mobile app.
Solution
By understanding the comprehensive consumer journey and needs, I formulated strategic avenues for an enhanced builder sales experience. Leveraging survey data, sales representatives gained precise insights into individual interests and requirements, resulting in increased purchase potential. I devised a strategy for an ongoing sales journey through digital follow-ups, effectively nurturing leads based on individual interests. Consumer data was effectively utilized during sales interactions and post-purchase, fostering loyalty and establishing a comprehensive life-cycle and beyond experience.
