Project Overview
Create a consumer-centric strategy and a systematic approach to assess and enhance a product during the sun-rising phase, culminating in an experience that aligns seamlessly with the brand's existing core values and target audience.
CLIENT
Challenge
The need to integrate an aged product into the company's updated mission and values without losing its established essence. It was crucial to maintain the loyalty of the current core users while also finding value for a new audience in a highly specialized offering.
Role
Skillfully navigated and harmonized essential business and consumer requirements, steering product design to craft novel, captivating experiences that resonate with individuals, driving product innovation through transformative changes in delivery methods.
Solution
Initiated an in-depth evaluation of the product's existing experience in alignment with the brand's overall identity, fostering a strategic vision to propel the product's advancement. This effort established an ongoing partnership, delivering and supporting a consumer-centric service plan that successfully re-engaged a core market for the product. Furthermore, this collaboration strengthened the client relationship, leading to the expansion of projects and continued work with Mailchimp as a valued client.
