Develop a concept for a consumer-centric platform experience designed to serve as a central hub for sales representatives and building professionals, providing comprehensive support across the entire customer journey from awareness and education to conversion and fostering loyalty.
Project Overview
CLIENT
Challenge
Streamline multiple cumbersome manual processes into a cohesive digital platform designed to serve multiple business verticals seamlessly.
Role
Thoroughly comprehend and effectively translate business objectives into a B2B platform by spearheading the transformation strategy, design strategy, and design operations.
Solution
I spearheaded the experience strategy for platform implementation, mapping the needs of consumers, clients, and third-party contractors. I established a North Star vision that promotes adoption by continuously enhancing job-related efficiencies and performance over time, while also fostering customization and growth through usage.
