Project Overview
Craft an experience strategy, creative direction, and technology approach with a strong emphasis on prioritization and scoping for a partnership vision. We formulated a first-release product strategy designed to delight consumers, while also affording the client the freedom to seamlessly integrate flexibility into the implementation process.
CLIENT
Challenge
Solve for a desktop first web experience that does not account for the exponential growth of mobile traffic year-over-year while designing a system that creates consistency and quality for scalability and ensures speed and efficiency during product growth.
Role
Coordinated a multi disciplinary team of internal and third party technologist, analyst, and researchers into a cohesive single strategy that paved the way to a North Star vision. This enabled us to create a first release strategic POV, uncovering opportunities and potential for new consumer growth for Equifax’s mobile app.
Solution
Drove a consumer focused strategic direction through mapping consumer and business needs, strategic design vision, a prototype story line, requirements, backlog, and more, providing Equifax with a quick implementation. The solution goes beyond their products to become a trusted, inside source for credit profile information and regulated services, empowering consumers to manage their credit with confidence.
